I wish social media would work as consistently as traditional media. Alas, it does not. Facebook and Google Adwords can produce results; however, based on our experience, you cannot rely …
Work Your “House List”
When was the last time you sent a marketing letter to your “house list” — your current and past prospects and customers — with the intent of generating new business …
What’s Your Closing Rate?
After coaching hundreds of professionals, I can tell you that the #1 problem most professionals have is a low closing rate. The sad thing is, most professionals don’t even know …
Understand How Your Customers Make Decisions
You must understand how people make decisions in order to help them make a decision about your product or service. There are three types of decision-making: Simple, moderately-complex, and highly-complex. …
Why Seminars?
If you’ve never conducted seminars before — or you have but with less than stellar results — then read this… 5 Important Reasons to Conduct Public Seminars Think about it… …